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SBF Score Factors:
  • Product Life Expectancy
  • Branding Methods
  • Quality of Material(s)
  • Functional Design
  • Utility
  • Sustainability
  • Trend Trajectory
  • Frequency of Use
  • Brand Name Value
SBF is the Swagwell proprietary product rating method designed to grade a products "brandability". We factor in over 25 different elements of a products DNA to grade its' overall ROI as an impactful branded merchandise element.